Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

Content Marketing

How to Add Video to Your Social Media Marketing Strategy

As a business owner, you know the importance of staying active on social media. But what can you do to make your social media marketing stand out from the rest? One great way to add variety and excitement to your posts is to add video content to your mix. Video can be a powerful tool for engaging with your audience and driving traffic to your website or blog. In this post, we’ll explore some tips for adding video to your social media marketing strategy. So read on for some helpful advice on how to get started!

[Read more…] about How to Add Video to Your Social Media Marketing Strategy

How to Build Backlinks Without Paying for Them

how to generate more backlinks to your website

Learn how to build backlinks without paying for them. Backlinks, also known as inbound links or incoming links, are sites that link to your website somewhere in their content. This can be a service page, a blog post, or any other page on their website. Backlinks are important for search engine optimization (SEO), since having a large number of authentic, high-quality backlinks will show the authority of your website. How can you generate backlinks to your site? Here are a couple of fool-proof ways.

[Read more…] about How to Build Backlinks Without Paying for Them

5 Creative Examples of Weird Holiday Posts [PLUS: Free Printable 2022 Cheatsheet]

We’ve all heard of the fun, yet weird holidays like “National Nachos Day” or “National Emo Day.” It seems like every day is some sort of holiday and it’s true! Many of these holidays were started by a woman who believed that each day is worth celebrating. Who could argue with that?

When it comes to planning and creating social media content, it helps to have a calendar of these quirky dates as a reference. You’ll be able to expand your subject matter, incorporate a personal touch, and reach new people. The simplest benefit is that it will be easier to come up with ideas for what to post. We all know that posting regularly on social media is important.

[Read more…] about 5 Creative Examples of Weird Holiday Posts [PLUS: Free Printable 2022 Cheatsheet]

Passive Income Ideas for Service-Based Businesses

There are a variety of options when it comes to turning your expertise into passive income. What is passive income? It’s revenue that is derived from something where there is minimal involvement.

For example, if you are creating a digital product like a course, you are spending a lot of time upfront to build that product. After it’s launched, you will have to do some updates to it every once in a while but the biggest chunk of the work is complete. That means you can promote and sell the digital product without a lot of additional work.

[Read more…] about Passive Income Ideas for Service-Based Businesses

5 Marketing Lessons Learned from the Lularich Docuseries

Lularich is an Amazon prime docuseries that covers the rise of the company Lularoe and the problems they’ve had along the way. Lularoe is a clothing brand that was launched in 2013 by Mark and Deanne Stidham. They were best known for their buttery soft leggings that had unusual — and often loud — patterns. In this article, we’ll touch on five tips that we can learn from this docuseries and how you can apply them to your own businesses.

[Read more…] about 5 Marketing Lessons Learned from the Lularich Docuseries