Wigfield & Co. | Strategic Marketing for Growing Brands
Helping mission-driven brands grow through smart marketing, brand credibility, and measurable demand generation.
Are you looking for ways to grow your email list? If so, you’ll want to check out the lead magnet campaign that one local retailer recently implemented. This campaign is successfully helping the retailer consistently grow its email list each month. Want to learn more? Keep reading.
[Read more…] about Lead Magnet Campaign ROI Projected to be $600 for Every $1 Invested
You’ve put a lot of time and effort into creating in-depth content – don’t let it go to waste. Our content repurposing framework makes it easy for you to create high-quality content for your social media channels and website. By implementing this process, you can have quality content that engages your audience and drives traffic back to your site.
Also known as long-form content, it’s something that has taken a few hours of your time. This could be a podcast interview, white paper, video, or an article you wrote for an industry association. It’s something substantial that showcases your expertise.
This is the act of taking a substantial piece of content and transforming them into something else. For example, you could write a transcript of the podcast interview and then add it to your website as a blog article. From that blog article, you can extract quotes and create graphics for social media. You are repurposing something that you already created in order to get more mileage out of the initial efforts.
Here’s an article we wrote on What You Need to Know About Repurposing Content if you need more information. Since you landed on this article, we’re assuming you are aware of the importance of repurposing content and are looking for the framework to make it happen.
[Read more…] about Our Content Repurposing Framework
Hidden Brain is one of my favorite podcasts because they discuss topics that drive human behavior. Marketing is all about understanding human behavior. In a recent episode, they discussed frictions that cause individuals to abandon the desired outcome.
[Read more…] about Service-Based Businesses Can Increase Sales by Removing Frictions in Their Process
Lularich is an Amazon prime docuseries that covers the rise of the company Lularoe and the problems they’ve had along the way. Lularoe is a clothing brand that was launched in 2013 by Mark and Deanne Stidham. They were best known for their buttery soft leggings that had unusual — and often loud — patterns. In this article, we’ll touch on five tips that we can learn from this docuseries and how you can apply them to your own businesses.
[Read more…] about 5 Marketing Lessons Learned from the Lularich Docuseries
You have an enticing lead magnet and now you’re wondering how to add it to your website. This article will help you figure that out, so keep reading!
Eighty-five percent of B2B marketers report that lead generation is their most important marketing tool. Proper lead generation helps you capture contact information from prospective customers. You can then reach out to them with valuable information and content that encourages them to become paying customers.
There are three important steps when it comes to creating an effective lead generation strategy using a free resource. First, you must create your lead magnet. Then, you need to figure out a way to get it on your website. (That’s what this article is all about.) The last step was discussed last month when we touched on how to drive traffic to your website. If you have any questions during this process, join our Facebook Group and ask away.
Here’s what you need to do to set your lead magnet up properly within your site.
[Read more…] about How to Add a Lead Magnet to Your Website