In case you missed it, Oreo partnered with Lady Gaga to bring special edition cookies to stores. The golden Oreos have been transformed into pink cookies with green filling with embossed designs inspired by the “Chromatica” album she released last spring. In this article, we’ll discuss the ways this campaign stood out and how you can apply it to your next launch.
After a necessary taste test, I can confirm that they taste the same as regular golden Oreos. It’s as if someone gave the boring-looking cookie a trendy makeover but it’s still the same kind-hearted soul on the inside. They look like someone you would want to hang out with at a party because they seem exciting. (Maybe that’s why they are going for $12/pack online?!)[Read more…] about Lessons from the Big Brands: The Lady Gaga/Oreo Partnership