Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

Content Marketing

Why a Lead Magnet is Necessary for Your Website

A lead magnet is an incentive for website visitors to enter their email address in exchange for a freebie. They work best when you create something that resonates with your ideal client and gives them a quick win. For example, our lead magnet is the One-Page Social Media Plan. This is something specific that we know our ideal client is interested in accomplishing because being more strategic often means more sales. By downloading this guide, they can create a plan that saves them time and helps them use social media effectively for their business.

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Free Social Media Tools Every Small Business Should Know

As a small business owner, you’re likely aware of the importance of social media in today’s market. But what tools do you know about that can help you make the most of your social media presence? In this blog post, we’ll introduce you to some free social media tools that can make your job a little easier. Keep reading to learn more.

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Top Challenges with Content Marketing for Small Businesses

It’s no secret that content marketing is one of the most effective ways to reach customers and grow your business. But for small businesses, creating engaging content can be a real challenge. There are several obstacles you need to overcome in order to succeed with content marketing. In this post, we’ll discuss the top challenges small businesses face with content marketing, and how to overcome them.

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How to Establish a Credible Online Presence

bright blue with the word credibility written in blocks

In business, credibility is key. Establishing yourself as a credible source of information and advice is essential to your success. So how can you go about building credibility in your industry? In this article, we’ll touch on the important online components that you need to pay attention to in order for your online reputation to truly shine. Let’s get started.

Why is being credible important?

More and more, consumers are using search engines and social media to find their next home inspector or landscaper. Independent online research is taking over a majority of the sales process, with the prospect reaching out to you only when you are one of their final picks. You need to get in front of them consistently so that your brand name is top-of-mind when they need your services.

In a world of noise and information overload, consumers are looking for reasons to eliminate you from their list. One wrong move could mean they close the tab on your website and choose your competitor. Is your online presence ready to be judged?

Related Reading: 5 Signs Your Business Has a Credible Online Presence

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Our Content Repurposing Framework

You’ve put a lot of time and effort into creating in-depth content – don’t let it go to waste. Our content repurposing framework makes it easy for you to create high-quality content for your social media channels and website. By implementing this process, you can have quality content that engages your audience and drives traffic back to your site.

What is in-depth content?

Also known as long-form content, it’s something that has taken a few hours of your time. This could be a podcast interview, white paper, video, or an article you wrote for an industry association. It’s something substantial that showcases your expertise.

What is content repurposing?

This is the act of taking a substantial piece of content and transforming them into something else. For example, you could write a transcript of the podcast interview and then add it to your website as a blog article. From that blog article, you can extract quotes and create graphics for social media. You are repurposing something that you already created in order to get more mileage out of the initial efforts. 

Here’s an article we wrote on What You Need to Know About Repurposing Content if you need more information. Since you landed on this article, we’re assuming you are aware of the importance of repurposing content and are looking for the framework to make it happen.

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