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Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

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The Credible Brand

January 12, 2022

How to Use Our [Free] One-Page Social Media Plan Template

calendar image with text download our free template: one-page social media plan

We created our One-Page Social Media Plan Template to help you create an effective social media strategy and measure what matters. It’s available as a free download or as a free resource if you join our Facebook Group. This article will guide you through each of the questions.

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Written by Lindsey · Filed Under: Social Media Marketing ·

January 6, 2022

These Social Media Demographics for 2022 Will Tell You What Channels You Should Use

Social media demographics provide a baseline of whether we are using the right channels to reach our ideal clients. For example, if you wanted to reach those 65 years of age and up, you probably shouldn’t focus on TikTok or Snapchat because less than 5% of that demographic has an account on those platforms. Your time would be better spent using your Facebook Page to reach these seniors.

Around seven-in-ten Americans use social media to connect with others, share information, engage with current content, and entertain themselves. This means that if you’re not leveraging social media when marketing your business, you’re missing out.

As more people begin to adopt social media into their everyday routines, the social media user base has seen growth more representative of the broader population. In fact, the earliest social media adopters were young adults who continue to use these sites at high levels. However, older adults are becoming increasingly interested in social media nowadays especially when it comes to seeing friends and family that live far away.

If you are getting serious about using social media to generate sales, one of the first steps is to identify the right channels for your business. This way, you can attract the right customers. Let’s take a look at the current top 10 channels in the USA right now to learn more.

[Read more…] about These Social Media Demographics for 2022 Will Tell You What Channels You Should Use

Written by Lindsey · Filed Under: Search Engine Optimization (SEO) ·

January 4, 2022

Don’t Miss These Top 10 Posts from 2021

Our top posts from 2021 are determined by how many views they received from January 1st – December 31st. We published 37 articles last year, which is about three times per month.

This was about the same as years prior but there is one huge difference: this year, I was also writing a book on top of writing all of the blog articles. That’s a lot of writing!

My book is titled, The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business. It’s for the service-based business owner who wants to learn an approach to marketing that brings all of the pieces together into one succinct strategy. We’re aiming for a February 2022 launch, however, we all are familiar with how the ongoing pandemic can quickly change timelines and plans.

If you’d like to be a part of the book launch team, please click here to sign up for email updates. You’ll receive access to book freebies and the juicy details about the launch.

Without further ado, here are the top posts from last year.

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Written by Lindsey · Filed Under: Search Engine Optimization (SEO) ·

December 13, 2021

The Best Apps to Create Visual Content

Creating visual content for your business channels while you’re on the go can be challenging, but thankfully there are a few apps that can help make it easier. Here are a few of my favorite ways to create beautiful visual content using a mobile app.

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Written by Lindsey · Filed Under: Search Engine Optimization (SEO) ·

December 8, 2021

How to Increase Brand Awareness on Social Media

You can increase brand awareness for your business on social media. In fact, building brand awareness is one of the best purposes for using social media.

What is brand awareness? It’s pretty simple: In order for people to do business with you, they need to know you exist. You can use your Facebook and Instagram pages to introduce your business to a wider audience. Here’s how.

[Read more…] about How to Increase Brand Awareness on Social Media

Written by Lindsey · Filed Under: Social Media Marketing ·

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