Lindsey Wigfield & Co.

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The Credible Brand

Manage Social Media for Your Small Business in 30 Minutes/Day

image of a clock with the text manage your social media in thirty minutes per day

It’s important to manage social media for your small business. However, it’s easy to get distracted. Before you know it, you’re deep in a rabbit hole of helping random strangers on the internet who posted in your favorite Facebook Group. That’s nice of you – but it isn’t going to help you generate leads.

A simple solution for this is to go directly to the URL where you need to be. For example, I go to facebook.com/sweethomemktg instead of going to my personal Facebook homepage and clicking through to the Sweet Home Marketing Facebook Page. I’ve found that simple solution helps me accomplish my tasks without distraction.

But sometimes, even without the unnecessary distraction, it can seem impossible to squeeze social media management into your day. How do you balance business social media and all the other duties that must be done? I don’t necessarily have the answer but I do have a suggestion for how you can get social media management down to 30 minutes a day. [Read more…] about Manage Social Media for Your Small Business in 30 Minutes/Day

5 Creative Examples of Weird Holiday Posts [PLUS: Free Printable 2022 Cheatsheet]

We’ve all heard of the fun, yet weird holidays like “National Nachos Day” or “National Emo Day.” It seems like every day is some sort of holiday and it’s true! Many of these holidays were started by a woman who believed that each day is worth celebrating. Who could argue with that?

When it comes to planning and creating social media content, it helps to have a calendar of these quirky dates as a reference. You’ll be able to expand your subject matter, incorporate a personal touch, and reach new people. The simplest benefit is that it will be easier to come up with ideas for what to post. We all know that posting regularly on social media is important.

[Read more…] about 5 Creative Examples of Weird Holiday Posts [PLUS: Free Printable 2022 Cheatsheet]

These Social Media Demographics for 2022 Will Tell You What Channels You Should Use

Social media demographics provide a baseline of whether we are using the right channels to reach our ideal clients. For example, if you wanted to reach those 65 years of age and up, you probably shouldn’t focus on TikTok or Snapchat because less than 5% of that demographic has an account on those platforms. Your time would be better spent using your Facebook Page to reach these seniors.

Around seven-in-ten Americans use social media to connect with others, share information, engage with current content, and entertain themselves. This means that if you’re not leveraging social media when marketing your business, you’re missing out.

As more people begin to adopt social media into their everyday routines, the social media user base has seen growth more representative of the broader population. In fact, the earliest social media adopters were young adults who continue to use these sites at high levels. However, older adults are becoming increasingly interested in social media nowadays especially when it comes to seeing friends and family that live far away.

If you are getting serious about using social media to generate sales, one of the first steps is to identify the right channels for your business. This way, you can attract the right customers. Let’s take a look at the current top 10 channels in the USA right now to learn more.

[Read more…] about These Social Media Demographics for 2022 Will Tell You What Channels You Should Use

Don’t Miss These Top 10 Posts from 2021

Our top posts from 2021 are determined by how many views they received from January 1st – December 31st. We published 37 articles last year, which is about three times per month.

This was about the same as years prior but there is one huge difference: this year, I was also writing a book on top of writing all of the blog articles. That’s a lot of writing!

My book is titled, The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business. It’s for the service-based business owner who wants to learn an approach to marketing that brings all of the pieces together into one succinct strategy. We’re aiming for a February 2022 launch, however, we all are familiar with how the ongoing pandemic can quickly change timelines and plans.

If you’d like to be a part of the book launch team, please click here to sign up for email updates. You’ll receive access to book freebies and the juicy details about the launch.

Without further ado, here are the top posts from last year.

[Read more…] about Don’t Miss These Top 10 Posts from 2021
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