Wigfield & Co. | Strategic Marketing for Growing Brands
Helping mission-driven brands grow through smart marketing, brand credibility, and measurable demand generation.
An Instagram hashtag strategy for your business will help you increase the visibility of your account. This leads to more followers and a higher engagement rate. With a little effort upfront, you’re able to maximize the hard work that you’re doing creating the content. More people will see your posts and that often means more leads for your business. Here’s how to create one for your business.
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We created a free Facebook group that will help you kick your marketing a notch. It’s called The Credible Brand: Online Marketing for Service-Based Businesses and we would love for you to join us! Here’s what you can expect from the group.
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Posting regularly on social media is important because it helps your business stay top-of-mind to customers. You are more likely to generate leads using social media when you are memorable.
When we say “regularly” we mean sharing several times a week. We refrained from using the word “consistent” because that implies that you’re doing it every single Tuesday at the same time. It’s more important to post regularly than post consistently.
Let’s take a look at the many ways that posting regularly on social media is beneficial to your marketing efforts:
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You have an enticing lead magnet and now you’re wondering how to add it to your website. This article will help you figure that out, so keep reading!
Eighty-five percent of B2B marketers report that lead generation is their most important marketing tool. Proper lead generation helps you capture contact information from prospective customers. You can then reach out to them with valuable information and content that encourages them to become paying customers.
There are three important steps when it comes to creating an effective lead generation strategy using a free resource. First, you must create your lead magnet. Then, you need to figure out a way to get it on your website. (That’s what this article is all about.) The last step was discussed last month when we touched on how to drive traffic to your website. If you have any questions during this process, join our Facebook Group and ask away.
Here’s what you need to do to set your lead magnet up properly within your site.
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After a much-needed blogging hiatus, I wanted to say hello again! I’ve been writing a weekly blog article for over a year now. I’ve experienced a huge increase in traffic to my website, which is awesome, and email list growth. It does take a lot of effort, though. That’s why I decided to take a few weeks off and reevaluate my blogging efforts. Here’s what I determined.
[Read more…] about Lessons Learned From a 3-Week Blogging Hiatus