Fractional Chief Marketing Officer | Marketing Strategy & Analytics
Social media campaigns are a great way to spice up your channels. If you’re feeling dispirited about your social media channels, try one of these ideas below. The benefits of short-term campaigns are huge. You can recruit new followers, reach a wider audience, or become more visible within the community.
Here are a few social media campaign ideas that will keep your company top-of-mind.
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Social media marketing is important for your business because it puts you directly in front of your customers. About 72% of Americans use some type of social media (Pew Research). The average amount of time spent on social media per day is 2 hours and 22 minutes (Review42). That provides ample opportunity for any business to engage with potential customers in a friendly way.
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Social media marketing is an art and a science. You need to experiment with different functionalities, tactics, and new features in order to see how it impacts your metrics. Then, there are certain basics that you absolutely need to do in order to achieve results, regardless of your industry. In this article, we’re going to discuss the basics of social media that you wish you knew sooner.
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Having a credible online presence is especially important for service-based businesses that depend on customer trust in order to close a sale. Prospects are conducting a majority of their research online and reaching out to the company only when they are interested in an estimate, booking a consultation, or are ready to buy. How can we ensure that our online presence matches the quality service that our company provides?
[Read more…] about 5 Signs Your Business Has a Credible Online Presence
Outsourcing your company’s social media management can be a daunting task, especially if you aren’t sure how to determine the right person for the job. We’ve compiled a list of questions that will demonstrate how the individual thinks through challenges, manages the process, and continues to develop themselves so that their efforts never go stale.
[Read more…] about 9 Questions to Ask Candidates When Outsourcing Your Company’s Social Media