Fractional Chief Marketing Officer | Marketing Strategy & Analytics
Leveraging trends are a great way to generate more exposure for your business. If you’re trying to create a content calendar and you have writer’s block then consider taking a look at trending topics for inspiration.
Google Trends is a free resource that helps you identify what’s popular right now so that you can then create relevant content. Here are two ways you can use it for identifying blog article topics.
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Repurposing content helps you create a consistent message online that matches what you’re doing offline. One of our clients recently recorded a 30-second radio ad and sent us the audio file. Even though we mostly handle a company’s online presence, we are always excited to receive these assets.
[Read more…] about How to Create Five Attractive Social Media Assets from One Audio File
Should you repurpose your blog posts for social media? Absolutely! Many people think they are finished after they wrote an article, posted it to their website, and shared the link on their social media channels. But even if they shared the link more than once, it’s not enough to establish a credible brand and get in front of your audience.
Here are three reasons why you should take that blog article copy and break it down into bite-size chunks for social media.
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Your business gets a boost in search engine results whenever you publish updated or new website content. That’s because it indicates that your page is still relevant and your business is active.
The most efficient way to publish consistently is by using a corporate blog. Blogging allows you to share what you know, get in front of your customers, and get ahead of competitors. Here’s how it helps with your search engine rankings.
[Read more…] about The Search Engine Benefits of Corporate Blogging
Updating your top content sounds unnecessary. If it’s already performing well, why do you need to change it? You might even be afraid that an update will kill your golden goose. Fear not.
In addition to ensuring that the information is still accurate, you want to update your top content so that it continues to generate results for your business. Website traffic is great but “man cannot eat on website traffic alone.” We need to generate interest, leads, or sales with our content. By leveraging the pieces that are already doing well, we’re off to a great start.
[Read more…] about How to Update Your Top Content so that it Generates Results for Your Business