A content audit means evaluating everything you’ve created and identifying opportunities to make it even better. You might find an old gem that would be perfect to include in an upcoming email campaign with a little polishing. We recently conducted an audit of our own content. Here’s what we learned.[Read more…] about Key Takeaways from Our Own Content Audit
Sesame Street teaches you how to count to 20, all the letters of the alphabet, and content marketing if you pay attention. That’s right – this program is filled with best practices that you can use to sell an idea, product, or service. Here are a few that caught my eye.[Read more…] about 5 Content Marketing Lessons from Sesame Street
You know your products and services better than anyone else. The key point to remember is that you know them better than anyone else. If someone comes to your website from search or social media, are your offerings clear to them?
A good way to establish clarity is through a company blog. You can dedicate more website real estate to answering a question about one of your services, and then link to that information from different pages on your website.[Read more…] about A Good Rule of Thumb for Creating Content for Your Services
Have you been considering a company blog? The internet today brings the necessary information to our fingertips. Instead of relying on television for salespeople to explain the differences between different products and services, people can now look things up online for themselves. The most common places people look for information is on social media and search engines (which love blogs).
Your audience wants information, but they have to be able to find it. Blogging and social media give consumers the opportunity to find what they want, and these mediums give your business the opportunity to be in the right place at the right time. Here are some of the industries that can especially benefit from blogging.[Read more…] about Companies that Benefit the Most from Having a Blog on Their Website
You wrote an awesome blog post or eBook that completely mesmerized the reader, but what is your audience supposed to do next? All of your marketing content should include a call-to-action (CTA) that answers this very question.[Read more…] about Grab One of These Call-to-Actions for Your Next Campaign