Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

Lindsey

4 Ways to Increase Website Traffic for Lead Magnet Success

You can optimize your website for lead generation by offering a lead magnet, but you also need to drive traffic to your website so that people know it exists. Increasing quality leads that have the best chance of converting into customers is a top priority for 68 percent of B2B marketers. A quality lead magnet can help you achieve this goal and entice customers to learn more about your business and what you have to offer them. 

As you create your high-value lead magnet, however, you also have to make sure you understand how to drive traffic to the page so that you can capture these valuable prospects. Here are some great ways to increase the number of visitors your magnet sees. 

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5 Examples of Lead Magnets in the Real Estate Industry

If you’re a real estate agent looking for examples of lead magnets for your business, you’ve come to the right place. Real estate agents know the importance of getting in front of potential clients when they’re ready to start the process of buying or selling their homes.

A lead magnet is a free resource available for download on your website. It helps you convert a portion of website traffic into valuable leads. In this article, we’re sharing the best free resources that we’ve found in the real estate industry so that you can leave feeling inspired and ready to create your own.

Do you need help knowing what to post on social media? Download our Social Media Graphics and Prompts for real estate agents! Produce high-quality content and attract the right customers with this package.

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Free Resources That Will Help You Master Instagram

Are you looking to master Instagram but you aren’t sure where to start? There are a lot of free resources out there and we’ve compiled a list of our favorites. Keep reading to find out more about Reels, Hashtags, and more.

With nearly a billion monthly active users on Instagram, the platform offers something for consumers and brands alike. The image-focused social media site offers people the chance to post and share pictures and short videos with their friends and followers, encouraging engagement and building connections. Click here to read about the social media basics that you wish you knew sooner.

For those just getting started with Instagram, it can feel overwhelming to jump right in. We’ve organized a list of interesting, free resources to help you learn what you need to know about succeeding on Instagram.

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Company Anniversary Post Ideas for Social Media

Confetti falling on woman with text that says examples of company anniversary posts

We love a good company anniversary post. How do we define good? It’s a post that shows the excitement as you (and your team) celebrate this huge milestone. It provides a glimpse at your company culture and the faces of people who keep the business running. Here are a few of our favorite examples to use as inspiration for your next company anniversary social media post.

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The Most Logical Benefits of Outsourcing Social Media Management

blog title: outsource social media

What are the benefits of outsourcing social media for your small business? Despite the common misconception of the word, “outsourcing” does not mean that you are necessarily handing off responsibilities to someone outside of your country. It could mean that you are hiring an agency, using a contractor, or finding a freelancer that fits your needs. Outsourcing simply means that you are not handling social media management in-house.

You can outsource as much or as little as you want in order to fit your budget and time limitations. You do not have to outsource all social media activities. For example, there are freelancers who specialize in content creation and scheduling posts for your social media channels, but they do not reply to comments or direct messages. Think about what it is that you would like to outsource. Then, find the right agency, firm, or individual that can fulfill your needs.

These are a few benefits to outsourcing your social media that come to mind.

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