Marketing plans are often perceived as something that would be “nice to have someday” but aren’t a priority right now. Unfortunately, that couldn’t be further from the truth. When you start with a marketing plan, it will help you stay focused on the initiatives that work and avoid wasting money on the things that don’t. It’s a necessity that needs to come first. Here’s why. [Read more…] about 7 Reasons to Start with a Marketing Plan
The Credible Brand
*We’re giving away a FREE HEADSHOT SESSION! See the bottom of this post for details.*
A headshot is the first step in making sure your personal brand stands out online. By investing in a professional photo of yourself, you’re telling people that you are credible, competent, and care about your work.
We live in a digital world. Employers, customers, and potential business partners are finding you online. Are you giving them a good first impression?
Headshot and portrait photographer Luigi Crespo reveals his tips for how YOU can get the perfect headshot. [Read more…] about Local Photographer Reveals His Best Tips for the Perfect Headshot
You’re adding something new to your list of offerings – how exciting! Whether you’re expanding your line of services or writing a book, getting people to buy takes more effort than just adding some text to your website. Here are a few questions you should think about before you launch.
- Who will buy this offering? Think about the problem you are solving. Did a certain group of existing customers ask for it? Why did you decide to provide this new offering? Write down the traits of potential buyers so that you can build a strategy that works for that group.
- How will they find out about it? Make your audience a part of the launch. Think of all the tools you have in your arsenal – existing customers, email lists, social media followers. How can you introduce a teaser campaign? If you’re launching a book, consider releasing the first chapter for free. For a service-based offering, think about asking your audience to join a special Facebook Live on a certain date for a special announcement. Maybe an intimate launch party would be more appropriate. Build your relationship with your audience by letting them share the excitement.
- Is there a way to build a list of prospects prior to launch? Work backwards from your launch date and take advantage of the only time you can create a campaign around exclusivity. Being “the first” is a tempting offer. How can you use it to your advantage? Authors arrange pre-sales of their book. Musicians release a limited number of concert tickets in advance. Take these tactics and apply it to your business, but take it one step further: make sure that you are collecting the email addresses for everyone who expresses an interest. Then when your product/service has officially launched, you can email that list of prospects and let them know.
Adding a new offering to your list of products or services is a great way to expand your business. By answering these questions, you can ensure a successful launch and hopefully get a few new customers along the way.
Do you have a question about an upcoming launch? Ask it in the comments section below & we’ll answer it.
Get the most bang for your buck by choosing networks where the user base matches your ideal customer.
As you know, social media is no longer an optional marketing technique, but how do you know which social media channels are best suited to your particular audience? Do you know which ones would be the best investment for the time and energy you put into them and why? [Read more…] about How to Identify the Right Social Media Channels for Your Business