You might know about the “Rule of Thirds” as it pertains to photography, where you divide the image into three sections and put the subject of the image in one of the thirds. (For example, see the image above.) You can use a similar guideline to master your social media accounts, too!
It may seem easier and more efficient to limit your posts to content that’ll drive sales but if that’s all you do, you’ll miss out on opportunities to engage your audience and build long-term relationships. Plus, you probably won’t sell much because nobody likes hearing a sales pitch all the time. [Read more…] about Using the ‘Rule of Thirds’ When it Comes to Social Media
Creating color schemes that work for your brand can be tough if you’re not a designer. It’s even more challenging if you want to come up with a slightly different look for an annual event or marketing campaign that complements your logo and still feels like your brand. Depending on the use, it might be easier to hire a designer and work with them to make something truly dazzling. But, if you’re trying to save money (I hear you!) or if it’s for something small like a new Facebook cover photo, here are a few ways you can find the right color scheme without pulling your hair out. 
