The Credible Brand

May 26, 2018

7 Reasons to Start with a Marketing Plan

Marketing plans are often perceived as something that would be “nice to have someday” but aren’t a priority right now. Unfortunately, that couldn’t be further from the truth. When you start with a marketing plan, it will help you stay focused on the initiatives that work and avoid wasting money on the things that don’t. It’s a necessity that needs to come first. Here’s why. [Read more…] about 7 Reasons to Start with a Marketing Plan

May 19, 2018

Local Photographer Reveals His Best Tips for the Perfect Headshot

*We’re giving away a FREE HEADSHOT SESSION! See the bottom of this post for details.*

A headshot is the first step in making sure your personal brand stands out online. By investing in a professional photo of yourself, you’re telling people that you are credible, competent, and care about your work.

We live in a digital world. Employers, customers, and potential business partners are finding you online. Are you giving them a good first impression?

Headshot and portrait photographer Luigi Crespo reveals his tips for how YOU can get the perfect headshot. [Read more…] about Local Photographer Reveals His Best Tips for the Perfect Headshot

May 12, 2018

3 Important Questions to Ask Yourself Before Launching a New Product or Service

You’re adding something new to your list of offerings – how exciting! Whether you’re expanding your line of services or writing a book, getting people to buy takes more effort than just adding some text to your website. Here are a few questions you should think about before you launch.

Who will buy this offering? Think about the problem you are solving. Did a certain group of existing customers ask for it? Why did you decide to provide this new offering? Write down the traits of potential buyers so that you can build a strategy that works for that group.
How will they find out about it? Make your audience a part of the launch. Think of all the tools you have in your arsenal – existing customers, email lists, social media followers. How can you introduce a teaser campaign? If you’re launching a book, consider releasing the first chapter for free. For a service-based offering, think about asking your audience to join a special Facebook Live on a certain date for a special announcement. Maybe an intimate launch party would be more appropriate. Build your relationship with your audience by letting them share the excitement.
Is there a way to build a list of prospects prior to launch? Work backwards from your launch date and take advantage of the only time you can create a campaign around exclusivity. Being “the first” is a tempting offer. How can you use it to your advantage? Authors arrange pre-sales of their book. Musicians release a limited number of concert tickets in advance. Take these tactics and apply it to your business, but take it one step further: make sure that you are collecting the email addresses for everyone who expresses an interest. Then when your product/service has officially launched, you can email that list of prospects and let them know.

Adding a new offering to your list of products or services is a great way to expand your business. By answering these questions, you can ensure a successful launch and hopefully get a few new customers along the way.

Do you have a question about an upcoming launch? Ask it in the comments section below & we’ll answer it.

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