Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

Social Media Marketing

The Most Logical Benefits of Outsourcing Social Media Management

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What are the benefits of outsourcing social media for your small business? Despite the common misconception of the word, “outsourcing” does not mean that you are necessarily handing off responsibilities to someone outside of your country. It could mean that you are hiring an agency, using a contractor, or finding a freelancer that fits your needs. Outsourcing simply means that you are not handling social media management in-house.

You can outsource as much or as little as you want in order to fit your budget and time limitations. You do not have to outsource all social media activities. For example, there are freelancers who specialize in content creation and scheduling posts for your social media channels, but they do not reply to comments or direct messages. Think about what it is that you would like to outsource. Then, find the right agency, firm, or individual that can fulfill your needs.

These are a few benefits to outsourcing your social media that come to mind.

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Social Media Campaign Ideas That Keep Your Channels Fresh

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Social media campaigns are a great way to spice up your channels. If you’re feeling dispirited about your social media channels, try one of these ideas below. The benefits of short-term campaigns are huge. You can recruit new followers, reach a wider audience, or become more visible within the community.

Here are a few social media campaign ideas that will keep your company top-of-mind.

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13 Reasons Why Social Media Marketing is Important for Your Business

Social media marketing is important for your business because it puts you directly in front of your customers. About 72% of Americans use some type of social media (Pew Research). The average amount of time spent on social media per day is 2 hours and 22 minutes (Review42). That provides ample opportunity for any business to engage with potential customers in a friendly way.

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5 Signs Your Business Has a Credible Online Presence

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Having a credible online presence is especially important for service-based businesses that depend on customer trust in order to close a sale. Prospects are conducting a majority of their research online and reaching out to the company only when they are interested in an estimate, booking a consultation, or are ready to buy. How can we ensure that our online presence matches the quality service that our company provides?

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9 Questions to Ask Candidates When Outsourcing Your Company’s Social Media

Outsourcing your company’s social media management can be a daunting task, especially if you aren’t sure how to determine the right person for the job. We’ve compiled a list of questions that will demonstrate how the individual thinks through challenges, manages the process, and continues to develop themselves so that their efforts never go stale.

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