Fractional Chief Marketing Officer | Marketing Strategy & Analytics
We created a free Facebook group that will help you kick your marketing a notch. It’s called The Credible Brand: Online Marketing for Service-Based Businesses and we would love for you to join us! Here’s what you can expect from the group.
[Read more…] about Join The Credible Brand Facebook Group
Posting regularly on social media is important because it helps your business stay top-of-mind to customers. You are more likely to generate leads using social media when you are memorable.
When we say “regularly” we mean sharing several times a week. We refrained from using the word “consistent” because that implies that you’re doing it every single Tuesday at the same time. It’s more important to post regularly than post consistently.
Let’s take a look at the many ways that posting regularly on social media is beneficial to your marketing efforts:
[Read more…] about 7 Reasons Why Posting Regularly on Social Media is Important
You can optimize your website for lead generation by offering a lead magnet, but you also need to drive traffic to your website so that people know it exists. Increasing quality leads that have the best chance of converting into customers is a top priority for 68 percent of B2B marketers. A quality lead magnet can help you achieve this goal and entice customers to learn more about your business and what you have to offer them.
As you create your high-value lead magnet, however, you also have to make sure you understand how to drive traffic to the page so that you can capture these valuable prospects. Here are some great ways to increase the number of visitors your magnet sees.
[Read more…] about 4 Ways to Increase Website Traffic for Lead Magnet Success
Are you looking to master Instagram but you aren’t sure where to start? There are a lot of free resources out there and we’ve compiled a list of our favorites. Keep reading to find out more about Reels, Hashtags, and more.
With nearly a billion monthly active users on Instagram, the platform offers something for consumers and brands alike. The image-focused social media site offers people the chance to post and share pictures and short videos with their friends and followers, encouraging engagement and building connections. Click here to read about the social media basics that you wish you knew sooner.
For those just getting started with Instagram, it can feel overwhelming to jump right in. We’ve organized a list of interesting, free resources to help you learn what you need to know about succeeding on Instagram.
[Read more…] about Free Resources That Will Help You Master Instagram
We love a good company anniversary post. How do we define good? It’s a post that shows the excitement as you (and your team) celebrate this huge milestone. It provides a glimpse at your company culture and the faces of people who keep the business running. Here are a few of our favorite examples to use as inspiration for your next company anniversary social media post.
[Read more…] about Company Anniversary Post Ideas for Social Media