Wigfield & Co. | Strategic Marketing for Growing Brands

Helping mission-driven brands grow through smart marketing, brand credibility, and measurable demand generation.

Search Engine Optimization (SEO)

How to Add a Lead Magnet to Your Website

You have an enticing lead magnet and now you’re wondering how to add it to your website. This article will help you figure that out, so keep reading!

Eighty-five percent of B2B marketers report that lead generation is their most important marketing tool. Proper lead generation helps you capture contact information from prospective customers. You can then reach out to them with valuable information and content that encourages them to become paying customers. 

There are three important steps when it comes to creating an effective lead generation strategy using a free resource. First, you must create your lead magnet. Then, you need to figure out a way to get it on your website. (That’s what this article is all about.) The last step was discussed last month when we touched on how to drive traffic to your website. If you have any questions during this process, join our Facebook Group and ask away.

Here’s what you need to do to set your lead magnet up properly within your site. 

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Lessons Learned From a 3-Week Blogging Hiatus

After a much-needed blogging hiatus, I wanted to say hello again! I’ve been writing a weekly blog article for over a year now. I’ve experienced a huge increase in traffic to my website, which is awesome, and email list growth. It does take a lot of effort, though. That’s why I decided to take a few weeks off and reevaluate my blogging efforts. Here’s what I determined.

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4 Ways to Increase Website Traffic for Lead Magnet Success

You can optimize your website for lead generation by offering a lead magnet, but you also need to drive traffic to your website so that people know it exists. Increasing quality leads that have the best chance of converting into customers is a top priority for 68 percent of B2B marketers. A quality lead magnet can help you achieve this goal and entice customers to learn more about your business and what you have to offer them. 

As you create your high-value lead magnet, however, you also have to make sure you understand how to drive traffic to the page so that you can capture these valuable prospects. Here are some great ways to increase the number of visitors your magnet sees. 

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The Social Media Marketing Basics You Wish You Knew Sooner

the basics of social media marketing text inside a conversation bubble

Social media marketing is an art and a science. You need to experiment with different functionalities, tactics, and new features in order to see how it impacts your metrics. Then, there are certain basics that you absolutely need to do in order to achieve results, regardless of your industry. In this article, we’re going to discuss the basics of social media that you wish you knew sooner.

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The Components of SEO that You Should Know

There are three main components to search engine optimization (SEO): Technical SEO, On-Page SEO, and Off-Site SEO. It’s important to understand these terms because the agency that you choose to support your business may specialize in only one of these components. Like a three-legged stool, if two of the legs are broken off, then how well does it actually work?

If ranking higher in search engine results is important to you, find an agency that is able to improve each of these SEO components. We’re able to assess your website in 15 minutes or less and determine if we can help. Click here to contact us.

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