Wigfield & Co. | Strategic Marketing for Growing Brands

Helping mission-driven brands grow through smart marketing, brand credibility, and measurable demand generation.

Search Engine Optimization (SEO)

Why You Need to Run Your Business with Integrity at All Times

email campaigns

In the modern age, integrity in business is something that’s quite well known. Most business owners know that they need to run their business with integrity. However, many fail to understand why that matters. If you don’t understand why it’s important to have integrity in your business, you’re already failing at having it!

That’s why we decided to create this article to thoroughly explain why having integrity matters. Let’s take a look.

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The Ultimate List of the Best Goals for Your Marketing Campaign

Product Launch Collaboration

One can have many reasons for launching a marketing campaign. However, you first have to pinpoint its purpose.

With that in mind, we wanted to give you a list of goal ideas for your campaign. Once you take a good look at the list, you’ll have to choose one and focus on it so that you can have an easier time measuring the results.

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4 Last-Minute Holiday Campaign Ideas to Save the Day

If you looked at the calendar and gasped when you realized it’s almost December and you don’t have a holiday campaign yet, you’re not alone. Oftentimes we have big goals for the season but get caught up in the day-to-day activities of being a business owner. By the time we look up, it’s Thanksgiving and we never did get started on that end of the year, comprehensive customer acquisition plan.

Did you have big dreams? Save them for next year and go easy on yourself. It’s tough being a solopreneur!

Take one of these last-minute campaign ideas instead and you can still celebrate the holidays in style. [Read more…] about 4 Last-Minute Holiday Campaign Ideas to Save the Day

The Do’s and Don’ts of a Killer Email Campaign

email campaigns

With an average ROI of 38%, it’s no wonder that email is widely considered one of the most effective marketing tools for large corporations and small businesses alike. It’s the best way to keep your loyal customers engaged and it’s crucial in converting leads to sales. If you have big news, you definitely do not want to miss out on crafting an engaging email to get your customers just excited as you are!

Whether to announce a launch, to thank your customer for a purchase, to promote a sale, or for another objective, sitting down to write a marketing email can seem like an intimidating task… but it doesn’t have to be! Here are the Do’s and Don’ts to follow for an email campaign that generates massive awareness and gets your customers wanting more. [Read more…] about The Do’s and Don’ts of a Killer Email Campaign

6 Local Marketing Ideas for Maximizing Visibility

Bicycle and bench with text local marketing ideas

Do you need local customers for your business? If you have a physical store or home services business, acquiring customers within your region is a necessity. But even if you are flexible with your coverage area, chances are most of your business will naturally come from customers in your hometown. That’s where local marketing comes into play.

Local marketing targets potential customers within a certain area. If you’re looking to drive more foot traffic to your store, increase the number of customers in your service area or simply grow your business, keep reading for a few ideas on how to make local marketing work for you. [Read more…] about 6 Local Marketing Ideas for Maximizing Visibility