Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

Content Marketing

How to Add a Lead Magnet to Your Website

You have an enticing lead magnet and now you’re wondering how to add it to your website. This article will help you figure that out, so keep reading!

Eighty-five percent of B2B marketers report that lead generation is their most important marketing tool. Proper lead generation helps you capture contact information from prospective customers. You can then reach out to them with valuable information and content that encourages them to become paying customers. 

There are three important steps when it comes to creating an effective lead generation strategy using a free resource. First, you must create your lead magnet. Then, you need to figure out a way to get it on your website. (That’s what this article is all about.) The last step was discussed last month when we touched on how to drive traffic to your website. If you have any questions during this process, join our Facebook Group and ask away.

Here’s what you need to do to set your lead magnet up properly within your site. 

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Lessons Learned From a 3-Week Blogging Hiatus

After a much-needed blogging hiatus, I wanted to say hello again! I’ve been writing a weekly blog article for over a year now. I’ve experienced a huge increase in traffic to my website, which is awesome, and email list growth. It does take a lot of effort, though. That’s why I decided to take a few weeks off and reevaluate my blogging efforts. Here’s what I determined.

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4 Ways to Increase Website Traffic for Lead Magnet Success

You can optimize your website for lead generation by offering a lead magnet, but you also need to drive traffic to your website so that people know it exists. Increasing quality leads that have the best chance of converting into customers is a top priority for 68 percent of B2B marketers. A quality lead magnet can help you achieve this goal and entice customers to learn more about your business and what you have to offer them. 

As you create your high-value lead magnet, however, you also have to make sure you understand how to drive traffic to the page so that you can capture these valuable prospects. Here are some great ways to increase the number of visitors your magnet sees. 

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5 Examples of Lead Magnets in the Real Estate Industry

If you’re a real estate agent looking for examples of lead magnets for your business, you’ve come to the right place. Real estate agents know the importance of getting in front of potential clients when they’re ready to start the process of buying or selling their homes.

A lead magnet is a free resource available for download on your website. It helps you convert a portion of website traffic into valuable leads. In this article, we’re sharing the best free resources that we’ve found in the real estate industry so that you can leave feeling inspired and ready to create your own.

Do you need help knowing what to post on social media? Download our Social Media Graphics and Prompts for real estate agents! Produce high-quality content and attract the right customers with this package.

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Measure Content Marketing Performance by Answering These Questions

It’s the beginning of a new month, which means pulling data from the previous month and measuring the performance of your content marketing initiatives. This is one of my favorite things to do! It’s when you can actually see how your posts and articles are impacting the bigger picture of the company.

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