Fractional Chief Marketing Officer | Marketing Strategy & Analytics
You can increase brand awareness for your business on social media. In fact, building brand awareness is one of the best purposes for using social media.
What is brand awareness? It’s pretty simple: In order for people to do business with you, they need to know you exist. You can use your Facebook and Instagram pages to introduce your business to a wider audience. Here’s how.
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Lularich is an Amazon prime docuseries that covers the rise of the company Lularoe and the problems they’ve had along the way. Lularoe is a clothing brand that was launched in 2013 by Mark and Deanne Stidham. They were best known for their buttery soft leggings that had unusual — and often loud — patterns. In this article, we’ll touch on five tips that we can learn from this docuseries and how you can apply them to your own businesses.
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If you’re using Instagram as a primary social media channel for your small business, you should definitely experiment with Instagram Reels. These are short videos that remain on your profile page instead of vanishing after 24 hours. The most important thing to keep in mind with IG Reels is that they are designed to entertain. Here are a few tips for using them.
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When it comes to creating content for social media, you can find inspiration in the popular hashtags for each day of the week. These reoccurring themes help you expand your reach by joining another online conversation. That’s right – you can actually use these hashtags to up your social media game and grow your following!
For example, a landscaping company could leverage #FamilyFriday to showcase a series of outdoor patio spaces that are perfect for family dinners. Here are popular hashtags to try for yourself.
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An Instagram hashtag strategy for your business will help you increase the visibility of your account. This leads to more followers and a higher engagement rate. With a little effort upfront, you’re able to maximize the hard work that you’re doing creating the content. More people will see your posts and that often means more leads for your business. Here’s how to create one for your business.
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