Fractional Chief Marketing Officer | Marketing Strategy & Analytics
Canva is an excellent tool for anyone looking to create social media graphics and a lot more but doesn’t have the time to learn how to design well. If you are that person and a solopreneur to boot, you are likely already using it for your designing needs.
[Read more…] about Secret Features of Canva You Should Try Yourself
A contractor recently disclosed to me that his company would be more profitable if it hadn’t grown so large. It’s great that he knows his numbers so well but it got me thinking…why are we all so focused on growth? It isn’t always the smart move!
The book, Company of One by Paul Jarvis, provides insight on why staying small is a good thing and how you can take steps to remain a bare-bones business.
[Read more…] about [Book Review] Should You Stay a “Company of One”?
When was the last time you looked at your current spending to see if you could cut costs? In an effort to find some savings so that I could hire a virtual assistant, I did this recently and was thankful to realize some savings.
Imagine my surprise when it turned out that the social media scheduling tool that I absolutely adore, promote all the time, and have been a loyal customer for 5+ years, had a lower cost option available where I would get the exact same services for $30 less per month and I had no idea when that package option launched. It was pretty frustrating to see that I could have been saving money for a while now.
[Read more…] about Give Your Existing Customers the Best Price
There’s a lot of fuss and fixation over creating the perfect morning routine. We study the successful and try to mimic their habits. Just type “morning routine of” in Google and you’ll see top searches for successful people, CEOs, billionaires…but is that what we should be doing? Imitating their habits? We should be creating a ritual that works for us. That’s where The Miracle Morning comes into play.
[Read more…] about A Brief Overview of “The Miracle Morning for Entrepreneurs”
You may have noticed an increase in the popularity of video marketing and thought to yourself, how can I make this work for my business?
One of the main obstacles that a small business encounters when considering video marketing is its affordability. Even though videos provide a great marketing avenue for businesses both small and large, creating them might cost more than a modest business can afford to set aside.
But does it have to be that way? It doesn’t. It is feasible to do video marketing on a budget. In fact, some types of videos are exceptionally well-suited for budget marketing.
[Read more…] about The Secrets of Inexpensive Video Marketing