Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

Content Marketing

Your Personal Brand is the Secret to Getting Your Dream Job

Your personal brand is crucial when it comes to standing out from the crowd. It was my pleasure to serve on the “Perfect Resume/Cover Letter/Personal Brand Panel Discussion” for McDaniel College students and graduates. There was more that I wanted to say and I figured that writing it here would be beneficial. Here are my key points.

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Should You Use a Ghostwriter? The Pros and Cons

ghostwriter secret

A ghostwriter is someone who writes articles on your behalf. That means they do the heavy lifting and you get the byline; the credit for being the author. When you decide to work with us, you can choose to either have us operate behind the scenes as ghostwriters (so that blog posts are under your name) or we can write as your “chief blog officer,” appearing like one of your team members. They’re both great options for their own reasons. So, which should you choose?

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3 Reasons Why Having a Marketing Professional on Your Team is Beneficial

Digital marketing is a vital part of every online business today. However, there is a big difference between doing it on your own without much knowledge and experience and hiring a marketing professional. 

In this piece, we wanted to give you three main reasons why hiring a marketing professional is beneficial for your overall marketing efforts. Let’s have a look.

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