Content Marketing

In case you missed it, Oreo partnered with Lady Gaga to bring special edition cookies to stores. The golden Oreos have been transformed into pink cookies with green filling with embossed designs inspired by the “Chromatica” album she released last spring. In this article, we’ll discuss the ways this campaign stood out and how you can apply it to your next launch.

After a necessary taste test, I can confirm that they taste the same as regular golden Oreos. It’s as if someone gave the boring-looking cookie a trendy makeover but it’s still the same kind-hearted soul on the inside. They look like someone you would want to hang out with at a party because they seem exciting. (Maybe that’s why they are going for $12/pack online?!)

[Read more…] about Lessons from the Big Brands: The Lady Gaga/Oreo Partnership

The first step to success for small business social media marketing is to understand your goal for using it. Sounds obvious, right? Unfortunately, many businesses fall into the trap of wanting to use social media to “generate more business” which is too general and often unrealistic if you are just starting out. Here’s a list of more specific objectives to get your goal-identifying juices flowing.

Please note: to get the best results from social media marketing, you need to focus on one goal. Do not try to do this entire list. You need to identify what is the most important and solely focus on those efforts. That is the fastest way to success.

[Read more…] about 7 Realistic Goals for Small Business Social Media Marketing

Repurposing content is a phrase that is often heard but rarely understood. It means that you are taking something that you created for one platform and reusing it so that it’s appropriate for another platform. Let me give you an example.

You worked really hard to write an article for an industry magazine. It’s printed content only, so that’s it, right? Move on to the next project? Wrong. Your time is more valuable than that.

[Read more…] about What You Need to Know About Repurposing Content

Running low on content ideas for your social media channels? For each client, we keep a spreadsheet with important dates so that we can plan and create unique posts about their business. These kinds of authentic and original posts are the best way to maximize engagement and reach for your social media channels.

[Read more…] about Social Media Post Ideas for Business that Humanize Your Company

Your site is live and ready for visitors. Now you want to figure out how to generate traffic to your website. How can you ensure that you generate high-quality, consistent traffic?

Search engine optimization (SEO) is usually the first approach taken by new site owners but it can take six months or more to see results. (That’s why our SEO plan is a 12-month agreement.)

Thankfully, there are other techniques that can be used to generate a sizable amount of targeted traffic. Here are a few.

[Read more…] about Drive More Traffic to Your Website Using One of These Tactics