If you’re a business owner, you probably know a little something about branding. Most businesses nowadays have their own logo with brand colors and fonts that keep their marketing materials consistent and recognizable across different channels. What you might not realize, though, is that developed brands also have a well-defined tone of voice they use every time they communicate with their customers. When used properly, a powerful brand voice can make all the difference for the reputation of a business.
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Creating color schemes that work for your brand can be tough if you’re not a designer. It’s even more challenging if you want to come up with a slightly different look for an annual event or marketing campaign that complements your logo and still feels like your brand. Depending on the use, it might be easier to hire a designer and work with them to make something truly dazzling. But, if you’re trying to save money (I hear you!) or if it’s for something small like a new Facebook cover photo, here are a few ways you can find the right color scheme without pulling your hair out. 