Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

Lindsey

Passive Income Ideas for Service-Based Businesses

There are a variety of options when it comes to turning your expertise into passive income. What is passive income? It’s revenue that is derived from something where there is minimal involvement.

For example, if you are creating a digital product like a course, you are spending a lot of time upfront to build that product. After it’s launched, you will have to do some updates to it every once in a while but the biggest chunk of the work is complete. That means you can promote and sell the digital product without a lot of additional work.

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Service-Based Businesses Can Increase Sales by Removing Frictions in Their Process

Hidden Brain is one of my favorite podcasts because they discuss topics that drive human behavior. Marketing is all about understanding human behavior. In a recent episode, they discussed frictions that cause individuals to abandon the desired outcome.

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5 Marketing Lessons Learned from the Lularich Docuseries

Lularich is an Amazon prime docuseries that covers the rise of the company Lularoe and the problems they’ve had along the way. Lularoe is a clothing brand that was launched in 2013 by Mark and Deanne Stidham. They were best known for their buttery soft leggings that had unusual — and often loud — patterns. In this article, we’ll touch on five tips that we can learn from this docuseries and how you can apply them to your own businesses.

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5 Tips for Service Businesses Using Instagram Reels

Two women smiling with text tips for using instagram reels

If you’re using Instagram as a primary social media channel for your small business, you should definitely experiment with Instagram Reels. These are short videos that remain on your profile page instead of vanishing after 24 hours. The most important thing to keep in mind with IG Reels is that they are designed to entertain. Here are a few tips for using them.

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[Cheatsheet] Hashtags for Each Day of the Week

Popular Hashtags by Day of the Week

When it comes to creating content for social media, you can find inspiration in the popular hashtags for each day of the week. These reoccurring themes help you expand your reach by joining another online conversation. That’s right – you can actually use these hashtags to up your social media game and grow your following!

For example, a landscaping company could leverage #FamilyFriday to showcase a series of outdoor patio spaces that are perfect for family dinners. Here are popular hashtags to try for yourself.

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