Fractional Chief Marketing Officer | Marketing Strategy & Analytics
The best mobile apps do one thing extremely well.” –Motley Fool
What mobile apps do you use the most frequently? My guess is they are simple and serve a single purpose. (Like Netflix.) Facebook decided to focus on the mobile experience a few years ago, which is why they have so many different mobile apps. Each one fulfills a specific need. But which ones do you need? [Read more…] about 5 Must-Have Facebook Apps for Small Business Owners
You might know about the “Rule of Thirds” as it pertains to photography, where you divide the image into three sections and put the subject of the image in one of the thirds. (For example, see the image above.) You can use a similar guideline to master your social media accounts, too!
It may seem easier and more efficient to limit your posts to content that’ll drive sales but if that’s all you do, you’ll miss out on opportunities to engage your audience and build long-term relationships. Plus, you probably won’t sell much because nobody likes hearing a sales pitch all the time. [Read more…] about Using the ‘Rule of Thirds’ When it Comes to Social Media
How can you differentiate yourself in a busy field? It can be a challenge. We tend to get so focused on getting the next client or fulfilling the next obligation that this sort of introspective analysis falls to the wayside.
Taking the time to dive deep into what makes you different has a ton of benefits which shouldn’t be ignored. You and your work are extraordinary. Your unique combination of qualities and skills are what empower you to help more people, spend more time doing what you love, and have a bigger impact on the world. So let’s take the time to define exactly what those qualities and skills are.
Ready to get started? Grab a pen and paper. [Read more…] about 3 Steps to Differentiate Yourself From Others in the Same Industry
Creating color schemes that work for your brand can be tough if you’re not a designer. It’s even more challenging if you want to come up with a slightly different look for an annual event or marketing campaign that complements your logo and still feels like your brand. Depending on the use, it might be easier to hire a designer and work with them to make something truly dazzling. But, if you’re trying to save money (I hear you!) or if it’s for something small like a new Facebook cover photo, here are a few ways you can find the right color scheme without pulling your hair out. [Read more…] about How to Create Amazing Color Schemes (When You’re Not a Designer)
Marketing plans are often perceived as something that would be “nice to have someday” but aren’t a priority right now. Unfortunately, that couldn’t be further from the truth. When you start with a marketing plan, it will help you stay focused on the initiatives that work and avoid wasting money on the things that don’t. It’s a necessity that needs to come first. Here’s why. [Read more…] about 7 Reasons to Start with a Marketing Plan