Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

The Credible Brand

3 Main Reasons Why We Offer a Range of Posts Per Month

content publishing

When you hire someone to manage your digital content, it’s more than a transaction. We see the bigger picture with your content; both the forest and each individual tree. You’re able to delegate content creation to someone who is going to do what’s best for your business.

With a copywriter or copywriting service, you’ll instruct the person on what to write, pay them, and they’ll provide an article for you. Tree planted. Transaction complete. The responsibility of effectiveness still lies on your shoulders.

If you’re looking for more help generating results, consider a content marketing package with us. [Are we a good fit? Complete this questionnaire and let’s schedule a free 30-minute discussion.] [Read more…] about 3 Main Reasons Why We Offer a Range of Posts Per Month

Companies that Benefit the Most from Having a Blog on Their Website

what businesses benefit most from company blog

Have you been considering a company blog? The internet today brings the necessary information to our fingertips. Instead of relying on television for salespeople to explain the differences between different products and services, people can now look things up online for themselves. The most common places people look for information is on social media and search engines (which love blogs).

Your audience wants information, but they have to be able to find it. Blogging and social media give consumers the opportunity to find what they want, and these mediums give your business the opportunity to be in the right place at the right time. Here are some of the industries that can especially benefit from blogging.

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Your Personal Brand is the Secret to Getting Your Dream Job

Your personal brand is crucial when it comes to standing out from the crowd. It was my pleasure to serve on the “Perfect Resume/Cover Letter/Personal Brand Panel Discussion” for McDaniel College students and graduates. There was more that I wanted to say and I figured that writing it here would be beneficial. Here are my key points.

[Read more…] about Your Personal Brand is the Secret to Getting Your Dream Job