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Fractional Chief Marketing Officer | Marketing Strategy & Analytics

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Social Media Marketing

November 19, 2020

Finding the Best Time to Post on Your Facebook Page

Post at the Best Time for Your Audience

The time that you post on your Facebook Business Page can have a huge impact on the level of engagement you receive. Likes, comments, and shares all depend on your audience actually seeing your post.

That’s why you want to look at your analytics to determine the time of day when your audience tends to be on the platform. Then schedule your posts to publish at that time.

[Read more…] about Finding the Best Time to Post on Your Facebook Page

Written by Lindsey · Filed Under: Social Media Marketing ·

October 15, 2020

11 Instagram Reels Ideas for Businesses

Are you a service-based business owner or marketer who wants to start experimenting with Instagram Reels? The team over at Instagram is pushing this feature. Hard. Which means it’s a great opportunity to get in front of more people.

Here are a few ideas for content you can create with Instagram Reels.

[Read more…] about 11 Instagram Reels Ideas for Businesses

Written by Lindsey · Filed Under: Content Marketing, Social Media Marketing ·

October 1, 2020

Promoting Content on Facebook Using Hashtags

Facebook hashtags have been around for years but never really caught on. With a few exceptions, there didn’t seem to be a purpose for them. Now, as Facebook takes steps to further integrate its social media platforms (Instagram, Messenger, WhatsApp, and Facebook) hashtags are becoming more prevalent.

[Read more…] about Promoting Content on Facebook Using Hashtags

Written by Lindsey · Filed Under: Social Media Marketing ·

September 19, 2020

How to Create Five Attractive Social Media Assets from One Audio File

Repurposing content helps you create a consistent message online that matches what you’re doing offline. One of our clients recently recorded a 30-second radio ad and sent us the audio file. Even though we mostly handle a company’s online presence, we are always excited to receive these assets.

[Read more…] about How to Create Five Attractive Social Media Assets from One Audio File

Written by Lindsey · Filed Under: Content Marketing, Social Media Marketing ·

September 10, 2020

Here’s Why You Need to Repurpose Blog Articles for Social Media Content

create bite-size content for social media from your blog posts

Should you repurpose your blog posts for social media? Absolutely! Many people think they are finished after they wrote an article, posted it to their website, and shared the link on their social media channels. But even if they shared the link more than once, it’s not enough to establish a credible brand and get in front of your audience.

Here are three reasons why you should take that blog article copy and break it down into bite-size chunks for social media.

[Read more…] about Here’s Why You Need to Repurpose Blog Articles for Social Media Content

Written by Lindsey · Filed Under: Content Marketing, Social Media Marketing ·

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