Search Engine Optimization (SEO)

Hello, October. Where did you come from? Just yesterday we were enjoying the summer sun rain and warm weather. Now it’s all about the pumpkin spice, which means the holidays are right around the corner!

When you are a solopreneur, you know better than to slack off during the holiday season. For many small businesses, it’s the time of year for sales to shine. With the right marketing strategy under your belt, you can take advantage of the season to grow your business and end the year strong!

Here are a few ways you can get your business ready for the holiday season. [Read more…] about It’s Time to Get Your Business Ready for the Holidays

Have you ever thought about where you want your business to be in 5 years? It’s fun to dream about the future – envisioning yourself as one of the top motivational speakers in the United States, having multiple offers to buy your business, or leading a team of 30 employees are all exciting possibilities. But in order to get there, you’re going to need a plan.  [Read more…] about Make Dreams a Reality with a Marketing Strategy

How can you differentiate yourself in a busy field? It can be a challenge. We tend to get so focused on getting the next client or fulfilling the next obligation that this sort of introspective analysis falls to the wayside.

Taking the time to dive deep into what makes you different has a ton of benefits which shouldn’t be ignored. You and your work are extraordinary. Your unique combination of qualities and skills are what empower you to help more people, spend more time doing what you love, and have a bigger impact on the world. So let’s take the time to define exactly what those qualities and skills are.

Ready to get started? Grab a pen and paper. [Read more…] about 3 Steps to Differentiate Yourself From Others in the Same Industry

You’re adding something new to your list of offerings – how exciting! Whether you’re expanding your line of services or writing a book, getting people to buy takes more effort than just adding some text to your website. Here are a few questions you should think about before you launch.

1. Who will buy this offering? Think about the problem you are solving. Did a certain group of existing customers ask for it? Why did you decide to provide this new offering? Write down the traits of potential buyers so that you can build a strategy that works for that group.
2. How will they find out about it? Make your audience a part of the launch. Think of all the tools you have in your arsenal – existing customers, email lists, social media followers. How can you introduce a teaser campaign? If you’re launching a book, consider releasing the first chapter for free. For a service-based offering, think about asking your audience to join a special Facebook Live on a certain date for a special announcement. Maybe an intimate launch party would be more appropriate. Build your relationship with your audience by letting them share the excitement.
3. Is there a way to build a list of prospects prior to launch? Work backwards from your launch date and take advantage of the only time you can create a campaign around exclusivity. Being “the first” is a tempting offer. How can you use it to your advantage? Authors arrange pre-sales of their book. Musicians release a limited number of concert tickets in advance. Take these tactics and apply it to your business, but take it one step further: make sure that you are collecting the email addresses for everyone who expresses an interest. Then when your product/service has officially launched, you can email that list of prospects and let them know.

Adding a new offering to your list of products or services is a great way to expand your business. By answering these questions, you can ensure a successful launch and hopefully get a few new customers along the way.

Do you have a question about an upcoming launch? Ask it in the comments section below & we’ll answer it.