Fractional Chief Marketing Officer | Marketing Strategy & Analytics
Canva is an excellent tool for anyone looking to create social media graphics and a lot more but doesn’t have the time to learn how to design well. If you are that person and a solopreneur to boot, you are likely already using it for your designing needs.
[Read more…] about Secret Features of Canva You Should Try Yourself
A contractor recently disclosed to me that his company would be more profitable if it hadn’t grown so large. It’s great that he knows his numbers so well but it got me thinking…why are we all so focused on growth? It isn’t always the smart move!
The book, Company of One by Paul Jarvis, provides insight on why staying small is a good thing and how you can take steps to remain a bare-bones business.
[Read more…] about [Book Review] Should You Stay a “Company of One”?
When was the last time you looked at your current spending to see if you could cut costs? In an effort to find some savings so that I could hire a virtual assistant, I did this recently and was thankful to realize some savings.
Imagine my surprise when it turned out that the social media scheduling tool that I absolutely adore, promote all the time, and have been a loyal customer for 5+ years, had a lower cost option available where I would get the exact same services for $30 less per month and I had no idea when that package option launched. It was pretty frustrating to see that I could have been saving money for a while now.
[Read more…] about Give Your Existing Customers the Best Price
Doesn’t giving back feel good? We agree! This year Sweet Home Marketing was able to donate $1,500 to Habitat for Humanity of Frederick County. It might not sound like much, but keep in mind we’re a small business. This is just the beginning!
Business growth this year was put on hold while I (Lindsey) was a little preoccupied with being pregnant and then having that precious baby. (Those first three months are challenging, folks!)
We’re confident that we’ll be able to donate more each year. Habitat for Humanity means a lot to me for a few reasons, which is why it’s the official charity of Sweet Home Marketing. They envision a world where everyone has a decent place to live, and that’s a goal we should all get behind.
[Read more…] about Giving Back! Our $1,500 Donation to Things that Matter in 2019
Social media should be fun! You have an opportunity to spend time creating ways to entertain others and make them smile. In turn, your business will receive higher engagement and people will want to share your posts with their friends. Have you put some thought into how you could create enjoyable posts?
[Read more…] about What a Weird Video Reminded Me About Social Media