Fractional Chief Marketing Officer | Marketing Strategy & Analytics
Your business gets a boost in search engine results whenever you publish updated or new website content. That’s because it indicates that your page is still relevant and your business is active.
The most efficient way to publish consistently is by using a corporate blog. Blogging allows you to share what you know, get in front of your customers, and get ahead of competitors. Here’s how it helps with your search engine rankings.
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Updating your top content sounds unnecessary. If it’s already performing well, why do you need to change it? You might even be afraid that an update will kill your golden goose. Fear not.
In addition to ensuring that the information is still accurate, you want to update your top content so that it continues to generate results for your business. Website traffic is great but “man cannot eat on website traffic alone.” We need to generate interest, leads, or sales with our content. By leveraging the pieces that are already doing well, we’re off to a great start.
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A content audit means evaluating everything you’ve created and identifying opportunities to make it even better. You might find an old gem that would be perfect to include in an upcoming email campaign with a little polishing. We recently conducted an audit of our own content. Here’s what we learned.
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Sesame Street teaches you how to count to 20, all the letters of the alphabet, and content marketing if you pay attention. That’s right – this program is filled with best practices that you can use to sell an idea, product, or service. Here are a few that caught my eye.
[Read more…] about 5 Content Marketing Lessons from Sesame Street
You know your products and services better than anyone else. The key point to remember is that you know them better than anyone else. If someone comes to your website from search or social media, are your offerings clear to them?
A good way to establish clarity is through a company blog. You can dedicate more website real estate to answering a question about one of your services, and then link to that information from different pages on your website.
[Read more…] about A Good Rule of Thumb for Creating Content for Your Services