If you’ve been wondering whether a site audit is worth the time and money, wonder no more. First, we have a free workshop coming up in November that will provide you with a complimentary site audit and arm you with the knowledge of how to fix the top issues. (That should take care of any “is it worth the money” questions.) – Click here to register.
Second, this blog article is here to help you understand the value of a site audit.[Related Reading: The Components of SEO that You Should Know]
Why is a Site Audit Important?
A site audit is an important part of any digital marketing campaign, and here are five reasons why:
- A site audit helps you identify technical SEO issues that could hurt your ranking. Are you noticing that your organic traffic has dipped lately? It could be due to a technical issue on your website that’s causing Google to penalize your ranking. A site audit can help you identify any potential problems so that you can fix them as soon as possible.
- A site audit helps you understand how Google crawls and indexes your site. A good understanding of how Google crawls and indexes websites is important for two reasons: first, it can help you diagnose any indexation issues that might be hurting your ranking; second, it can help you develop a more effective sitemap strategy. Without a proper sitemap, Google may have difficulty finding and indexing all of the pages on your website—which means those pages won’t show up in search results. But with a well-optimized sitemap, you can make sure Google finds all of the important pages on your website so that they get indexed and show up in search results.
- A site audit can help you find and fix duplicate content issues. Duplicate content is one of the quickest ways to hurt your ranking because it confuses Google and makes it difficult for them to determine which version of a page should show up in search results. If there’s duplicate content on your website, a site audit can help you find it so that you can fix the problem—usually by deleting or 301 redirecting the duplicate page to the original page.
- A site audit can help you improve your site’s overall user experience. User experience is becoming increasingly important to Google when it comes to ranking websites in search results. If users have a poor experience on your website—for example, if they get frustrated by slow loading times or hard-to-find information—they’re likely to click back to the search results and choose another result. A site audit can help you identify user experience issues on your website so that you can improve the overall experience for visitors (and improve your ranking as a result).
- A site audit can help you develop a better link-building strategy. Link building is one of the most effective ways to improve your ranking, but it’s also one of the most difficult and time-consuming aspects of SEO. By performing a link-building analysis as part of your site audit, you can develop a better understanding of where your links are coming from, what types of links are most effective, and how many links you need to build in order to see an improvement in your ranking. This information will be invaluable as you develop and execute your link-building strategy going forward.
Audit Your Site Today
If you’re serious about improving your ranking in search results, then a site audit should be at the top of your list. By identifying technical issues, understanding how Google crawls and indexes websites, finding and fixing duplicate content, improving user experience, and developing a better link-building strategy, an auditor can set you on the path to improved rankings —and more organic traffic. So what are you waiting for? Register for the workshop today.
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