Fractional Chief Marketing Officer | Marketing Strategy & Analytics
Are you looking for ways to grow your email list? If so, you’ll want to check out the lead magnet campaign that one local retailer recently implemented. This campaign is successfully helping the retailer consistently grow its email list each month. Want to learn more? Keep reading.
[Read more…] about Lead Magnet Campaign ROI Projected to be $600 for Every $1 Invested
Hidden Brain is one of my favorite podcasts because they discuss topics that drive human behavior. Marketing is all about understanding human behavior. In a recent episode, they discussed frictions that cause individuals to abandon the desired outcome.
[Read more…] about Service-Based Businesses Can Increase Sales by Removing Frictions in Their Process
Lularich is an Amazon prime docuseries that covers the rise of the company Lularoe and the problems they’ve had along the way. Lularoe is a clothing brand that was launched in 2013 by Mark and Deanne Stidham. They were best known for their buttery soft leggings that had unusual — and often loud — patterns. In this article, we’ll touch on five tips that we can learn from this docuseries and how you can apply them to your own businesses.
[Read more…] about 5 Marketing Lessons Learned from the Lularich Docuseries
Having a credible online presence is especially important for service-based businesses that depend on customer trust in order to close a sale. Prospects are conducting a majority of their research online and reaching out to the company only when they are interested in an estimate, booking a consultation, or are ready to buy. How can we ensure that our online presence matches the quality service that our company provides?
[Read more…] about 5 Signs Your Business Has a Credible Online Presence
Optimizing your website for conversions means that you are deliberately tracking how website visitors are using your website and what you can do to lead them to the first step to working with you. Your website has the potential to be a sales machine that runs 24/7, 365 days a year without getting tired or needing a break. It’s an irreplaceable asset for your business. Here are a few things that you can do to ensure you’re optimizing your website for conversions.
[Read more…] about 5 Things You Should Do to Optimize Your Website for Conversions