A lead magnet is an incentive for website visitors to enter their email address in exchange for a freebie. They work best when you create something that resonates with your ideal client and gives them a quick win. For example, our lead magnet is the One-Page Social Media Plan. This is something specific that we know our ideal client is interested in accomplishing because being more strategic often means more sales. By downloading this guide, they can create a plan that saves them time and helps them use social media effectively for their business.
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