Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

Lindsey

How to Use Google Trends to Generate Content Ideas

Leveraging trends are a great way to generate more exposure for your business. If you’re trying to create a content calendar and you have writer’s block then consider taking a look at trending topics for inspiration.

Google Trends is a free resource that helps you identify what’s popular right now so that you can then create relevant content. Here are two ways you can use it for identifying blog article topics.

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How to Create Five Attractive Social Media Assets from One Audio File

Repurposing content helps you create a consistent message online that matches what you’re doing offline. One of our clients recently recorded a 30-second radio ad and sent us the audio file. Even though we mostly handle a company’s online presence, we are always excited to receive these assets.

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Here’s Why You Need to Repurpose Blog Articles for Social Media Content

create bite-size content for social media from your blog posts

Should you repurpose your blog posts for social media? Absolutely! Many people think they are finished after they wrote an article, posted it to their website, and shared the link on their social media channels. But even if they shared the link more than once, it’s not enough to establish a credible brand and get in front of your audience.

Here are three reasons why you should take that blog article copy and break it down into bite-size chunks for social media.

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