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Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

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Lindsey

December 10, 2020

5 Reasons Why Your Business Should Have a Blog

As we head into 2021, are you wondering if your business still needs a blog? If you’re a service-based business, a blog is a great way for you to create content for your social media channels and explain your services at length.

[Read more…] about 5 Reasons Why Your Business Should Have a Blog

Written by Lindsey · Filed Under: Content Marketing ·

December 3, 2020

How to Repurpose Facebook Recommendations for Your Business Page

Did you know that you could repurpose Facebook recommendations to create original content for your business’s social media channels? Never let a good Facebook recommendation go to waste! You need to repurpose that praise.

Organic conversations make excellent inspiration for content creation. You can leverage the language that your customers are using to demonstrate that you’re listening, reach more people, and create original content for your social media channels. Here’s how.

[Read more…] about How to Repurpose Facebook Recommendations for Your Business Page

Written by Lindsey · Filed Under: Content Marketing ·

November 19, 2020

Finding the Best Time to Post on Your Facebook Page

Post at the Best Time for Your Audience

The time that you post on your Facebook Business Page can have a huge impact on the level of engagement you receive. Likes, comments, and shares all depend on your audience actually seeing your post.

That’s why you want to look at your analytics to determine the time of day when your audience tends to be on the platform. Then schedule your posts to publish at that time.

[Read more…] about Finding the Best Time to Post on Your Facebook Page

Written by Lindsey · Filed Under: Social Media Marketing ·

November 5, 2020

3 Simple Tips to Taking Better Photos With Your Phone

We all need photos for our social media channels that reflect who we are behind the biz. Since our phones are always near us, they are the greatest resource we have to take authentic photos at any moment.

But taking authentic photos doesn’t mean they need to look amateurish. Quite the opposite. Level up your business photos and look like a credible brand that knows what it’s doing in the digital world.

[Read more…] about 3 Simple Tips to Taking Better Photos With Your Phone

Written by Lindsey · Filed Under: Content Marketing ·

October 15, 2020

11 Instagram Reels Ideas for Businesses

Are you a service-based business owner or marketer who wants to start experimenting with Instagram Reels? The team over at Instagram is pushing this feature. Hard. Which means it’s a great opportunity to get in front of more people.

Here are a few ideas for content you can create with Instagram Reels.

[Read more…] about 11 Instagram Reels Ideas for Businesses

Written by Lindsey · Filed Under: Content Marketing, Social Media Marketing ·

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