As we head into 2021, are you wondering if your business still needs a blog? If you’re a service-based business, a blog is a great way for you to create content for your social media channels and explain your services at length. Here are five reasons why a business blog is important.
What Can It Do For You?
1. It improves your social media channels.
Are you running out of ideas for social content? Share your blog posts! Providing interesting and frequent content will make readers come back for more and provide quality traffic to your website. If your content is especially attractive, users will share your posts on their own social media profiles, further improving your traffic and your brand’s reputation.
2. You can teach and explain more about the products.
Blogs allow for detailed explanations and information about what your products and services really have to offer. For example, you could explain specific benefits or provide simple “how-to” guides on your more complicated technical services.
The more your company creates content like this, the more it will be considered an industry authority. This increases your own knowledge, and it also encourages creativity and innovation. The more complex your articles are, the more ideas you’re likely to produce.
3. A blog will increase traffic to your site.
Your website may not have enough pages to rank highly for various searches. If that’s the case, it won’t be easy for potential customers to find you. Having an active blog on your website will constantly add new pages, and Google will index your content for different keywords, bringing you more exposure online.
Some of this blog traffic can come from your existing customers, but a blog is also a great way to attract new ones. If someone finds one of your articles by searching on Google for that topic, you will earn a new follower who otherwise might never hear of you.
4. Blogs Help Build a Brand.
Your brand is how you differentiate yourself from competitors and create those emotional connections with customers. As you write new posts, remember to target the needs of your readers. Once you’ve learned how to write a blog that resonates with your customers, you can spread the word about your business and engage with them.
You can do this on social media too, but a blog gives you your own platform to create interesting and useful content and to share your story with your users. After creating the content and posting it on your blog, you can share this content with the social media platforms.
5. It helps establish authority.
The best business blog posts answer common questions their customers have. If you’re regularly creating content that’s helpful for your target audience, it will establish you as an industry authority in their eyes. Imagine the effect of sharing an educational post you wrote to explain something to a confused customer. How many deals could a salesperson get if their prospects discovered blog content written by your salesperson?
If prospects find answers to their usual questions via blog posts written by your team, they’re much more likely to proceed with the sales process and trust you because you’re already helping them with their needs. Also, salespeople who get specific questions that require detailed explanation or a written answer can always find it in an archive of the company’s blog posts.
A business blog is a great way to spend time on content creation because you can see results with metrics such as search engine traffic and social media engagement. You can also save time by sending links to your blog posts when responding to questions from customers or prospects.
Download our free guide, Ignoring Your Business Blog is Costing You Time and Sales for more information on this topic. We’re passionate about turning your expertise into brilliant content, and a business blog is a great way to do it.