Repurposing content is a phrase that is often heard but rarely understood. It means that you are taking something that you created for one platform and reusing it so that it’s appropriate for another platform. Let me give you an example.
You worked really hard to write an article for an industry magazine. It’s printed content only, so that’s it, right? Move on to the next project? Wrong. Your time is more valuable than that.
Never work on something that only has one use. Or, try not to. If you’re taking the time to create something, send it to your marketing resource to maximize its mileage. He or she could take that industry article and…
- Create a “coming soon” teaser to let your audience know it’s coming
- Snag a brilliant quote from the article and create an Instagram Highlight that contains words of wisdom
- Share a photo from the article and encourage viewers to guess the significance
Here are a few examples of resources that you can send to your marketing resource:
- Presentations
- Articles
- White Papers
- Videos
- Webinars
- eBooks
Why is it important to repurpose content?
When you take something that you created for one platform and make it appropriate for another audience, you are able to reach more people with your message, remind people of your unique perspective, and generate high-quality content for your social media channels. It’s one of the most cost-effective ways to drive more traffic to your website.
They say it takes about 7 times for a prospect to hear your message before they’ll take the next step to download your free resource or call to schedule an appointment. It’s extremely rare that a prospect will take the next action on their first interaction with your brand. That’s why we need to warm them up by serving that content in different formats.
It Helps You Outsource Social Media Management
Repurposing content helps you outsource social media content creation without sacrificing the quality of your posts. You spend time focusing on the educational webinar or the presentation you’re giving at the upcoming conference. Then, you send the recording to your social media resource and they’re able to create blog articles, graphics, videos, and more with your words.
Your Social Media Presence is Completely Original
If you had a bad experience outsourcing your social media management, then you might have worked with someone who posted generic quotes or didn’t thoroughly understand your business. These things don’t help you generate leads or sales.
When you focus on the more robust content and share it with your resource, they are able to take your words and broadcast them to the world. You don’t need to teach them or explain. Your resource might have questions for you, but more than likely they will take the information that they understood and create bite-size content for your social media accounts.
Conclusion
Repurposing content is about reaching more people with your message. You want to repeat your information in different ways so that your target audience is encouraged to take the next step.
Are you ready to be proud of the content on your social media channels, without lifting a finger? Reach out to us at 410-259-1514 and let’s talk about how you can use social media to generate leads and sales.
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