The Credible Brand

In case you missed it, Oreo partnered with Lady Gaga to bring special edition cookies to stores. The golden Oreos have been transformed into pink cookies with green filling with embossed designs inspired by the “Chromatica” album she released last spring. In this article, we’ll discuss the ways this campaign stood out and how you can apply it to your next launch.

After a necessary taste test, I can confirm that they taste the same as regular golden Oreos. It’s as if someone gave the boring-looking cookie a trendy makeover but it’s still the same kind-hearted soul on the inside. They look like someone you would want to hang out with at a party because they seem exciting. (Maybe that’s why they are going for $12/pack online?!)

The first step to success for small business social media marketing is to understand your goal for using it. Sounds obvious, right? Unfortunately, many businesses fall into the trap of wanting to use social media to “generate more business” which is too general and often unrealistic if you are just starting out. Here’s a list of more specific objectives to get your goal-identifying juices flowing.

Please note: to get the best results from social media marketing, you need to focus on one goal. Do not try to do this entire list. You need to identify what is the most important and solely focus on those efforts. That is the fastest way to success.