There isn’t a secret formula that works for every business on how to effectively market your business on Facebook. That sounds misleading considering the headline of this post, but hear me out. You shouldn’t hear any marketing professional saying that you are guaranteed more sales if you simply post 3-4 times per week. No social media platform works like that. It’s a delicate balance of delivering the right content, to the right audience, at the right time.
There are, however, some key principles that work for every business. In this post, I’ll share with you my findings for effective Facebook marketing that are based on my 11+ years of experience in the industry. While the features and functions are constantly changing, these tried-and-true methods have held their ground for many years and will likely continue to ring true.
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Do you really need a Facebook audience anymore? With organic reach on the decline and Facebook ad targeting at its finest, it’s possible to see a return on your social media efforts without having much of an audience. So, why bother?