Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

Tori McDaniel

Why You Need to Run Your Business with Integrity at All Times

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In the modern age, integrity in business is something that’s quite well known. Most business owners know that they need to run their business with integrity. However, many fail to understand why that matters. If you don’t understand why it’s important to have integrity in your business, you’re already failing at having it!

That’s why we decided to create this article to thoroughly explain why having integrity matters. Let’s take a look.

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The Ultimate List of the Best Goals for Your Marketing Campaign

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One can have many reasons for launching a marketing campaign. However, you first have to pinpoint its purpose.

With that in mind, we wanted to give you a list of goal ideas for your campaign. Once you take a good look at the list, you’ll have to choose one and focus on it so that you can have an easier time measuring the results.

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Here’s Why Your Instagram Engagement Is Down

Having a social media presence helps brands get their name out, and business owners market their products and services. Since it’s been purchased by Facebook, Instagram has begun limiting organic reach by rearranging users’ feeds, and engagement rates have suffered for both brands and influencers.

If it looks like the engagement rate of your brand’s Instagram account is down as well, you’re not imagining it, and you’re not alone! Here are three reasons why your engagement might be down on Instagram.

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Tips for Getting More Reviews

It’s clear that online reviews are one of the keys for business success in 2019. Research has shown that a staggering 91% of individuals read online reviews, and 68% make up their mind about the product or service after they have read between one and six online reviews. 

Receiving excellent reviews won’t simply happen on its own. You must facilitate review generation and I have some helpful tips. 

Build a Space for Reviews 

“If you build it, they will come” is an old slogan that doesn’t quite apply anymore. We know online success won’t manifest if you simply maintain a business website. But, if you don’t build it, there is no chance for anyone to leave a review, so it’s an important first step. 

Yelp, Facebook, and Google are the three most popular and trusted sites for online reviews. Each platform has useful tools to help you claim or create a page for your business. You should focus on Yelp for Business Owners, Google My Business Page, and Facebook Business Page. 

Send a Follow-Up Review Request 

Reports suggest that 70% of customers who were requested to leave online reviews went on to honor the request. However, it is not as simple as sending your customer an email with a link and hoping for the best. 

Before you ask for a review, it is often best to start with an open-ended question, collecting feedback from the customer. If they have had a bad experience, this will give you one more chance to improve your customer service and the clients impression of your business. 

Make It Easy for Customers to Review 

An often overlooked aspect of requesting reviews is ensuring ease for your customers. You must offer customers a way to get to your online review site in a few clicks. 

If you have your customer’s email address, but it’s not a Gmail account, don’t send them a link to review your business on Google.  If you want to be reviewed on Facebook, start the conversation through Facebook’s Messenger.  

Bonus Tip: Respond to Reviews 

Even a simple expression of gratitude provides the personal touch your customers need to remember your business and make a repeat customer. This will help your customers feel like their opinion is valued and that they haven’t spent their time writing a review for nothing. That’s the kind of relationship every business should nurture with their customers. 

Key Takeaways 

Online reviews are a great asset for any business because they allow you to gather feedback and market your products and services more thoroughly. 

You can keep the reviews rolling in by establishing a simple routine. Maintain a presence on a site that allows reviews, and make sure you are requesting customer feedback in the right way. 

If you need help managing your reviews and your business’ online marketing strategy, feel free to contact us!