Did you know that you could repurpose Facebook recommendations to create original content for your business’s social media channels? Never let a good Facebook recommendation go to waste! You need to repurpose that praise.
Organic conversations make excellent inspiration for content creation. You can leverage the language that your customers are using to demonstrate that you’re listening, reach more people, and create original content for your social media channels. Here’s how.
6 Ways to Repurpose Facebook Recommendations
Has your business ever been tagged in an awesome post where people are enthusiastically saying positive things about you? That happened to Pretzel Pizza Creations a few weeks ago, when someone asked a local group of food enthusiasts what they should order for their first time visiting the restaurant. (Please note: Pretzel Pizza Creations is not a client of Sweet Home Marketing.)
Here are a few ways that this business could repurpose this conversation for their own social media content.
- Record your phone screen and slowly scroll through the post. Then share the video file on social media. (Don’t do this if it’s a private group.) You could also create a GIF that would catch the eye of anyone browsing the newsfeed.
2. Grab the language that the initial poster is using and ask the question to your page. If appropriate, tag the original poster to ensure they see it and can comment on the post.
3. Create a special offer. Be strategic about what you decide to offer. You’ll want to establish a goal, like reaching more first-time curbside customers, so that it boosts business.
4. Pull quotes and use them as testimonials. The post is probably public if you’re able to see it from your business page, however, it’s a good idea to ask before you use someone’s name and quote them in a social media asset. Add some anonymity by using their first name and last name initial only.
5. Ask your audience to make it official by leaving you a review. An occasional reminder to leave a formal review will help you generate more reviews. That helps you show up in search.
6. Share photos of the products or services discussed. A restaurant could do a time lapse video of them making a local favorite or a gallery of behind the scenes shots. If you’re a services business, you could share photos from your clients that demonstrate the results of your service. For example, a financial coach that specializes in money and marriage could share a photo of their clients on their wedding day.
Conclusion
Sometimes the best content isn’t created by the marketing department or the business itself. It’s created by your customers. Recommendations are a treasure trove of information that you can use to inspire original content for your social media channels.
Leveraging what your customers are saying about you is one of the best ways to create a continuous stream of new content for your channels. Do you have a post and you’re not sure how to repurpose it? Complete the contact form and I’d be happy to help you.
We love creating and promoting meaningful content for our clients, and we repurpose these organic conversations for you! We work behind the scenes and let you shine. Would you like to work together? Please click here to complete the form and schedule a free 30-minute consultation.
