You’re adding something new to your list of offerings – how exciting! Whether you’re expanding your line of services or writing a book, getting people to buy takes more effort than just adding some text to your website. Here are a few questions you should think about before you launch.
- Who will buy this offering? Think about the problem you are solving. Did a certain group of existing customers ask for it? Why did you decide to provide this new offering? Write down the traits of potential buyers so that you can build a strategy that works for that group.
- How will they find out about it? Make your audience a part of the launch. Think of all the tools you have in your arsenal – existing customers, email lists, social media followers. How can you introduce a teaser campaign? If you’re launching a book, consider releasing the first chapter for free. For a service-based offering, think about asking your audience to join a special Facebook Live on a certain date for a special announcement. Maybe an intimate launch party would be more appropriate. Build your relationship with your audience by letting them share the excitement.
- Is there a way to build a list of prospects prior to launch? Work backwards from your launch date and take advantage of the only time you can create a campaign around exclusivity. Being “the first” is a tempting offer. How can you use it to your advantage? Authors arrange pre-sales of their book. Musicians release a limited number of concert tickets in advance. Take these tactics and apply it to your business, but take it one step further: make sure that you are collecting the email addresses for everyone who expresses an interest. Then when your product/service has officially launched, you can email that list of prospects and let them know.
Adding a new offering to your list of products or services is a great way to expand your business. By answering these questions, you can ensure a successful launch and hopefully get a few new customers along the way.
Do you have a question about an upcoming launch? Ask it in the comments section below & we’ll answer it.
