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Fractional Chief Marketing Officer | Marketing Strategy & Analytics

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Social Media Marketing

July 7, 2018

Using the ‘Rule of Thirds’ When it Comes to Social Media

Rule of Thirds for Social Media

You might know about the “Rule of Thirds” as it pertains to photography, where you divide the image into three sections and put the subject of the image in one of the thirds. (For example, see the image above.) You can use a similar guideline to master your social media accounts, too!

It may seem easier and more efficient to limit your posts to content that’ll drive sales but if that’s all you do, you’ll miss out on opportunities to engage your audience and build long-term relationships. Plus, you probably won’t sell much because nobody likes hearing a sales pitch all the time. [Read more…] about Using the ‘Rule of Thirds’ When it Comes to Social Media

Written by Lindsey · Filed Under: Social Media Marketing ·

March 22, 2018

How to Identify the Right Social Media Channels for Your Business

Get the most bang for your buck by choosing networks where the user base matches your ideal customer.

As you know, social media is no longer an optional marketing technique, but how do you know which social media channels are best suited to your particular audience? Do you know which ones would be the best investment for the time and energy you put into them and why? [Read more…] about How to Identify the Right Social Media Channels for Your Business

Written by Lindsey · Filed Under: Social Media Marketing ·

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