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Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

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Lindsey

November 21, 2018

4 Last-Minute Holiday Campaign Ideas to Save the Day

If you looked at the calendar and gasped when you realized it’s almost December and you don’t have a holiday campaign yet, you’re not alone. Oftentimes we have big goals for the season but get caught up in the day-to-day activities of being a business owner. By the time we look up, it’s Thanksgiving and we never did get started on that end of the year, comprehensive customer acquisition plan.

Did you have big dreams? Save them for next year and go easy on yourself. It’s tough being a solopreneur!

Take one of these last-minute campaign ideas instead and you can still celebrate the holidays in style. [Read more…] about 4 Last-Minute Holiday Campaign Ideas to Save the Day

Written by Lindsey · Filed Under: Search Engine Optimization (SEO) ·

October 23, 2018

6 Local Marketing Ideas for Maximizing Visibility

Bicycle and bench with text local marketing ideas

Do you need local customers for your business? If you have a physical store or home services business, acquiring customers within your region is a necessity. But even if you are flexible with your coverage area, chances are most of your business will naturally come from customers in your hometown. That’s where local marketing comes into play.

Local marketing targets potential customers within a certain area. If you’re looking to drive more foot traffic to your store, increase the number of customers in your service area or simply grow your business, keep reading for a few ideas on how to make local marketing work for you. [Read more…] about 6 Local Marketing Ideas for Maximizing Visibility

Written by Lindsey · Filed Under: Search Engine Optimization (SEO) ·

October 1, 2018

It’s Time to Get Your Business Ready for the Holidays

Get Ready for the Holiday Sales!

Hello, October. Where did you come from? Just yesterday we were enjoying the summer sun rain and warm weather. Now it’s all about the pumpkin spice, which means the holidays are right around the corner!

When you are a solopreneur, you know better than to slack off during the holiday season. For many small businesses, it’s the time of year for sales to shine. With the right marketing strategy under your belt, you can take advantage of the season to grow your business and end the year strong!

Here are a few ways you can get your business ready for the holiday season. [Read more…] about It’s Time to Get Your Business Ready for the Holidays

Written by Lindsey · Filed Under: Search Engine Optimization (SEO) ·

September 4, 2018

5 Key Takeaways from Digital Summit 2018

Washington DC Metro Digital Marketing SummitAs they say, there are three things in life that are certain: death, taxes, and change. Since the digital marketing landscape is constantly changing, I try to attend a marketing-related conference at least once a year. (There’s not much I can do about death or taxes.) Learning from industry experts and networking with other professionals is one of my favorite things to do! This year I attended Digital Summit 2018 in Washington, DC. Here are a few of my key takeaways. [Read more…] about 5 Key Takeaways from Digital Summit 2018

Written by Lindsey · Filed Under: Social Media Marketing ·

August 20, 2018

Make Dreams a Reality with a Marketing Strategy

Marketing Strategy Makes Dreams a Reality

Have you ever thought about where you want your business to be in 5 years? It’s fun to dream about the future – envisioning yourself as one of the top motivational speakers in the United States, having multiple offers to buy your business, or leading a team of 30 employees are all exciting possibilities. But in order to get there, you’re going to need a plan.  [Read more…] about Make Dreams a Reality with a Marketing Strategy

Written by Lindsey · Filed Under: Search Engine Optimization (SEO) ·

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