Thanks for considering Lindsey Wigfield & Co.™ to lead your marketing program. The best way to see if we’re a good fit is to schedule a discovery call. Let’s have an open discussion about my experience and your needs to see if we’re a good match. I’m also part of a network of fractional CMOs, so if I’m not the right fit, I can help connect you with someone who is.
Whether you’re in transportation, technology, home services, music or the performing arts, I’m here to help your small to midsize business thrive. From crafting practical marketing strategies to boosting your social media game and rebranding your entire business, I bring a wealth of knowledge and a friendly, down-to-earth approach. Let’s work together to achieve your goals and take your business to the next level.
There are three ways to work with me.
45-Minute Marketing Strategy Session
A focused, 45-minute marketing strategy session tailored to your business needs. Purchase this session as often as you need to gain strategic insights and actionable recommendations to drive your marketing efforts.
What’s Included:
- 45-Minute Consultation Call: Discuss your current marketing challenges and business goals.
- Customized Action Plan: Receive tailored recommendations and next steps based on our discussion.
- Quick Wins: Identify immediate opportunities for improvement or revenue campaigns so that you start seeing results right away.
- Flexible Scheduling: Book sessions as needed to continually refine and optimize your marketing strategy.
Half Day Strategy Consultation
Join me for a dynamic 4-hour session designed to craft a customized marketing strategy that drives revenue for your business. To maximize the value of our time together, you’ll receive a comprehensive audit questionnaire beforehand to gain deep insights into your business landscape. (Two weeks of pre-work is needed for this service.)
What’s Included:
- In-Depth Marketing Audit: A thorough analysis of your current marketing systems to pinpoint key opportunities for immediate enhancement.
- Strategic Playbook: A tailored, actionable playbook that aligns with your business goals, ensuring high-impact results.
- Comprehensive Roadmap: A detailed roadmap for your marketing department, including protocols, tactics, future hires, and a KPI scorecard directly tied to your business objectives.
- Lead Capture and Sales Optimization: Context-specific recommendations to refine your lead capture and sales systems, aimed at boosting your win rates.
Fractional Chief Marketing Officer (CMO) / Marketing Executive
As your interim marketing leader, I bring 20 years of strategic and analytical marketing expertise to conduct in-depth market research and a thorough analysis of your business data and systems. This deep dive allows me to craft a customized marketing strategy tailored to your unique needs.
Once the strategy is set, I’ll guide your marketing team through execution, developing scalable systems based on your data, consumer insights, and the latest marketing best practices.
What’s Included:
- Comprehensive Audit: A holistic evaluation of your marketing and sales systems to identify key opportunities for immediate improvement.
- Tailored Strategy: A detailed and personalized strategy built on your goals, market conditions, and business data.
- Ongoing Planning and Execution: Quarterly planning sessions and bi-weekly sprints to ensure we meet and exceed your targets every quarter.
- Team Leadership: Direct, one-on-one guidance with your current team of marketing leaders and contributors to ensure effective execution and development.
- Continuous Improvement: Data-driven feedback loops to continually enhance your team’s performance and system efficiency.
Not sure which one works best for you? Book your no-cost call with me here.