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Lindsey Wigfield & Co.

Fractional Chief Marketing Officer | Marketing Strategy & Analytics

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Process

Our Process

We provide marketing plans and consulting packages at a fixed price.

As a solopreneur or independent contractor, it’s likely that you will be handling most of the marketing for your business in order to keep costs low. We create flexible plans that work for your time and budget constraints.

A plan and a coach will help you manage your marketing efficiently, effectively, and economically.

Our 6-Step Process


Preliminary Research

Step 1: Preliminary Research

Our team dives into your current online presence and collects all of the information we can find about your company. This serves two purposes. First, it saves time in ‘step 2’ so that you don’t need to answer questions that could be found on your website. Second, it helps paint the picture for your current online presence and highlight areas that might need to be addressed in the upcoming plan.


Discovery

Step 2: Discovery

We meet in person or over Skype to discuss your business and your vision. What does your business look like one year from now? Five years from now? We do this in one-hour increments so that you (and anyone you invite to the call) can stay focused. If necessary, we’ll schedule a part two.


Questions/Review

Step 3: Review/Questions Period

While we’re working on your plan, we will reach out via email with any questions. Whenever possible, we’ll try to lump them in one email. We know you’re busy.


Presentation

Step 4: Presentation

We schedule a date for us to present the final draft of your marketing plan and explain the importance of certain sections. This will help you understand how to use different elements of the plan for implementation and why we selected certain tactics.


Adjustments

Step 5: Adjustments

The watermarked version of the deck is provided for review after the presentation. You’ll have to go through and ensure the information is correct. Email us with any feedback.


Deliverables

Step 6: Deliverables

Unless otherwise requested, the marketing plan will be provided in a PPT and PDF format. The PPT version enables you to “check off” any action items that you’ve completed or add notes/comments that can be discussed at a later coaching session. PDF format is excellent to share with vendors or employees so that you are all on the same page with regards to marketing your business.


If you’re ready to efficiently market your business, contact us today!

Let’s get started!

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Frederick, MD     410-259-1514     Email
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