About Sweet Home Marketing

Doesn’t giving back feel good? We agree! This year Sweet Home Marketing was able to donate $1,500 to Habitat for Humanity of Frederick County. It might not sound like much, but keep in mind we’re a small business. This is just the beginning!

Business growth this year was put on hold while I (Lindsey) was a little preoccupied with being pregnant and then having that precious baby. (Those first three months are challenging, folks!)

We’re confident that we’ll be able to donate more each year. Habitat for Humanity means a lot to me for a few reasons, which is why it’s the official charity of Sweet Home Marketing. They envision a world where everyone has a decent place to live, and that’s a goal we should all get behind.

[Read more…] about Giving Back! Our $1,500 Donation to Things that Matter in 2019

Do you feel like you spend a lot of time crafting the perfect Facebook post only to share it with the world and …crickets? It can be frustrating to know the importance of being active on the platform but not see the results you want.

Engagement is a metric that helps you determine whether the content you are posting is resonating with your audience. It does so by measuring how many people interact with your posts. On Facebook, this could look like a reaction (happy face, like button, love button, sad face, angry face, wow face), a comment, or a share. The thought is: if a viewer is making an effort to engage, they must be interested in what you are posting.

Seeing engagement on your Facebook page is the first step to impacting your bottom line. Think about it: first, you have to connect with your audience, then you’ll be able to turn those connections into customers.

So, it’s not surprising that when a client wanted to tie their social media efforts to sales, that the engagement rate would be the first metric to indicate we were headed on the right track. What did we do?

[Read more…] about 8 Actionable Tips that Lead to One Client’s 1,400% Increase in Engagement on Facebook